Step 1: Mimic AppleInterestingly enough, the first step is tried and true for anyone learning to do something well: learn from the best. Apple is currently raking in $60 billion in revenue last year, but Sony pulled in an impressive $77 billion in revenue during the same time. And while Apple is, quite clearly, doing something right, Sony stands tall on its own. But numbers can be deceiving. Apple has everything going their way, and it is only a matter of time before Sony feels the hurt.
But if Sony takes a few pages from Apple’s playbook, we could be telling a different story in the future.
Step 2: ConsolidateThe second step is to consolidate Sony’s current products and platforms. If Sony reduces its efforts to producing only a handful — here is the “less is more” argument — of smart phones, tablets, and netbooks while combining its content platforms into one unified system, the company would be in a much better position to compete with Apple.
Sony should begin by combining Music Unlimited, Qriosity, PlayStation Store, Reader Store, and any other content platforms that the company has into a unified platform like iTunes (Sony has already combined Music Unlimited and Qriosity, to their credit). Apart from providing developers and content providers a centralized location to deal with and directing consumers to a single platform to make all their purchases from, this would give Sony a single platform from which to base all of their hardware on. This is a very important step, and one that I have also criticized Microsoft about in the past.
Step 3: Cripple Apple
If we entertain the idea that Sony would actually pull its content (and Sony’s COO sounded very confident that this could happen in time), this act alone isn’t what would devastate Apple. It only becomes a powerful statement if the remaining trio of the “Big Four” music labels and the rest of the “Big Six” movie studios stand with Sony. Apple would then have a situation on its hands.